The General Accounting Plan defines “management” as “the deployment of a company’s resources to achieve pre-established objectives (revenue, market share, etc.) within a defined policy framework.”
This definition is based on the professional meaning of the term. It simply states that professional business management involves implementing a predefined strategy by leveraging the company’s available resources. Management essentially aims to successfully achieve objectives that may be social and/or financial in nature.
Key objectives include:
Steering actions to meet set goals, based on forecasting and performance measurement.
A method for controlling the business to improve its performance, quality, reputation—and, of course, the owner’s income!
More broadly, management represents a key decision-making tool. It is one of the main guarantees of a company’s long-term viability, ensures smooth operations, optimizes growth, and fosters harmony among its various functions and/or departments.
In the context of business leadership, “management” and “gestion” are often used interchangeably. Both terms refer to the set of techniques used to organize deployed resources in order to effectively administer a given organization.
To maximize the impact of your management approach on your organization’s productivity, it’s essential to choose the right type of management. Generally, two main categories are distinguished:
Strategic management: encompasses all activities related to managing the market through strategy (an external perspective on management).
Operational management: covers all aspects related to internal business processes (an internal, organization-focused approach).
At another level, management control serves to bridge these two types of management due to its central position within the organizational structure.
Effective management rests on three key pillars:
Planning: setting company objectives and defining each employee’s responsibilities.
Measurement and control: evaluating the success of initiatives, conducting reviews, and monitoring the implementation of planned actions.
Action and reaction: making timely adjustments when circumstances require.
Good management empowers business leaders to take initiative. They must make decisions, ensure the company’s sustainability, guarantee smooth operations, contribute to its growth, and coordinate effectively across all employee functions.
Note: Training programs are available for business management, entrepreneurship, and skilled tradespeople.
January 25, 2026 - BY Admin